Opinion – Philip Mataranyika, Nyaradzo Group CEO
Strategic Partnerships One of the key strategies that Philip Mataranyika has employed to drive the success of Nyaradzo Group is forming strategic partnerships with other businesses. By collaborating with like-minded companies, he has been able to expand Nyaradzo Group’s reach and offer a wider range of services to customers. These partnerships have also helped to strengthen Nyaradzo Group’s brand and reputation in the market, making it a trusted name in the funeral services industry.
Innovative Technology: Another key aspect of Philip Mataranyika’s success as a business leader is his willingness to embrace innovative technology. He has invested heavily in cutting-edge technologies that have revolutionized the way Nyaradzo Group operates, from customer service to logistics and everything in between. By staying ahead of the curve when it comes to technology, Nyaradzo Group has been able to streamline operations, reduce costs, and deliver exceptional service to customers. These include the Sahwira Connect card that will received funds in the events of a claim, the online Customer Boarding and self service portal and the Whatsapp portal. With ther Group’s services now in South Africa and the United Kingdom, it was essential that diaspora customer be able to pay and receive benefits when needed.
Customer-Centric Approach: The Gorup CEO understands that at the heart of any successful business is a focus on the customer. That’s why he has made it a priority for Nyaradzo Group to always put customers first. From personalized funeral planning services to 24/7 customer support, every decision made at Nyaradzo Group is with the customer in mind. This customer-centric approach has not only led to high levels of customer satisfaction but also repeat business and referrals, driving growth for the company.
He understands that in order to stay ahead in today’s rapidly changing business landscape, one must constantly be on the lookout for new opportunities and ways to differentiate themselves from the competition and thus the Group has been working on opening new marketing in the region and abroad, where Zimbabwean Expats are to be found. By identifying emerging trends and markets, he has positioned his business for growth and success while cushioning the local business from local regulatory, policy and financial inconsistencies affecting other players. Whether it’s entering a new geographic region or tapping into a niche market segment, Mr Mataranyika and his team understand the importance of diversification in order to sustain long-term success.
Diversification: Another key strategy that has contributed to Philip Mataranyika’s success as CEO of Nyaradzo Group is diversification. He has expanded Nyaradzo Group’s offerings beyond just funeral services to include insurance products, events management services labelled (SEAL), a furniture manufacturing business with two factories in Ruwa and Gweru , state of the art hearses and buses. This diversification strategy has not only helped Nyaradzo Group weather economic downturns but also tap into new revenue streams and reach new customers. According to the Nyaradzo website,
“The Lifestyle section of the business is set to be a flagship in the tourism sector offering a unique mix of luxury safari lodges, experiences and boat cruises in Zimbabwe. With 2 state of the art houseboats on Lake Kariba”
Continuous Learning and Improvement: Finally, one of the most admirable qualities of Philip Mataranyika as a business leader is his commitment to continuous learning and improvement. He understands that the business world is constantly evolving, and the company actively trains its staff, to stay ahead of the curve. Whether it’s organising workshops for staff, encouraging managers to attend industry conferences, networking with other business leaders, or investing in professional development for his team, Philip Mataranyika is always striving for excellence for the team.
Commenting on the highlights of the Nyaradzo, a few years ago as the Group celebrated their 18th year Anniversary, , Mr Mataranyiya said “What stands out the most for me when I look back at our history, are the principles, values and traditions we have upheld as an organisation. What was fundamental and will remain so as we look ahead to another 18 years plus of service is our focus on customer needs.
Being able to provide a service that serves a need and is relevant truly makes all the difference. It is in this regard that we will continue to dedicate our best efforts to deliver exceptional service that is in line with our culture and African traditions.
In other words; “Maringe ne tsika dzedu” “Iye Sahwira oramba ari mukuru”. As an organisation, we have made it our business to listen to our customers, sought to understand them and in turn, adapt our service delivery to best suit their varied tastes. If there was any holy grail in business, this has been it. It is what kept us going when the chips were down when everything looked bleak and doors were shut right in our faces.
I wouldn’t want to pre-empt new products and services that my team is working tirelessly and quietly on. But as I have already hinted that we are establishing beyond borders and locally we are in the process of finalising our outdoor camping beds and tents package. Soon, our clients will be able to add these to their policies, enabling friends and relatives to experience comfortable sleeping arrangements at big family gatherings. More is in the offing…watch this space!”
And indeed this vision has been fulfilled by the Group. In conclusion, the Nyaradzo team visionary strategies have been instrumental in driving the success of the Group. From forming strategic partnerships and embracing technology to prioritizing customers and diversifying offerings, their innovative approaches have set this Group apart as a leader in the insurance industry. By embodying a commitment to continuous learning and improvement, Philip Mataranyika, as Group CEO of Nyaradzo Group continues to inspire others with his entrepreneurial spirit and drive for success.